Initializing truth detection protocols...
Trust No One—Verify Everything. Our AI analyzes videos frame-by-frame to expose hidden manipulation tactics, emotional triggers, and psychological framing techniques.
We never store your viewing history or personal data
Our FATE model and approach are openly explained
We analyze all content equally, regardless of source
Based on peer-reviewed psychological research
The Attention Economy Has Weaponized Your Mind
We live in an attention economy where your beliefs are the product. Algorithms don't care what you believe—they just want you engaged.
But manipulation wears many masks: outrage, inspiration, authority, fear. Every scroll, every click, every share is a vote for which reality you'll inhabit.
"The best way to control people is to make them believe they're thinking for themselves while you're actually doing the thinking for them." — Edward Bernays, Father of Public Relations
NeutralTruth.ai exposes the emotional triggers and narrative tricks behind today's most powerful content. We give you the language to name what's happening—and the clarity to choose your own response.
Average daily screen time
Ads seen per day
Time to form first impression
Decisions driven by emotion
Four Dimensions of Media Manipulation
Our analysis is based on the FATE model, a structured way to detect manipulation across four key psychological dimensions:
Are visuals, repetition, or music pulling your attention unnaturally?
Are credentials inflated or irrelevant experts being used?
Are you being subtly pushed into an "us vs. them" mindset?
Is fear, urgency, or guilt replacing actual reasoning?
Our Expert Analysis Process
Our team selects relevant or viral content from news, social media, and political speeches
We examine visuals, text, speech patterns, music cues, and timing data
Each frame is scored across all four FATE dimensions with timestamp precision
Our team produces viewer-friendly videos explaining the key techniques used
The full report is uploaded to our growing library—for public access
You don't have to "trust" our take. You can read it. Watch it. Verify it yourself.
View Analysis ReportsExplore Our Growing Library of Decoded Content
Real feedback from our community
"This is exactly what we need in the age of deep fakes and AI-generated content. Brilliant work."
"Finally, a tool that doesn't tell me WHAT to think but shows me HOW media tries to make me think."
"The FATE framework should be taught in every school. This is digital literacy for the 21st century."
Our Mission, Values, and Commitment
NeutralTruth.ai is a viewer-first analysis tool, not an ideology.
We believe that in an age of information warfare, the most radical act is to help people see clearly. We don’t tell you what to believe—we show you how belief is manufactured.
Our team includes cognitive scientists, media researchers, AI engineers, and former journalists who’ve seen how the sausage is made. We’re funded by grants and donations, not advertisers or political groups.
Our FATE framework and findings are clearly explained
We analyze all content equally, without favor or bias
Based on established psychological research
Free access to all reports, forever
Our expert team uses advanced analysis techniques including computer vision, natural language processing, and audio analysis to detect manipulation patterns. While our specific methods are proprietary, we transparently explain our FATE framework and findings in each report.
No. We analyze tactics, not ideologies. Whether it's a corporate ad, political speech, or influencer video, we apply the same FATE framework to all content.
Yes! Premium members can suggest videos for our team to analyze. We also take community suggestions for our weekly public reports, though we carefully curate which content to analyze.
Never. We're a tool for enhanced media literacy, not a replacement for critical thinking. Our goal is to make you a better, more aware consumer of information.
We release new breakdowns every week. Each one is a map of influence—showing you how headlines are shaped, how emotions are steered, and how truth is blurred.
Subscribe to be notified the moment new reports drop. Stay one layer deeper.